Terms of Service

Version 0.2, in force from 13 November 2026

Draft for legal review. This text is not in force yet.

1. Who we are

SiteCare Lab is a service of Es Key Tech Ltd, a company registered in Bulgaria under ЕИК 208916463, VAT number BG208916463 [to be confirmed], with its registered address at 35 Stoyan Mihaylovski St., fl. 4, apt. 12, Sadiyski quarter, Tsentralen district, 4000 Plovdiv, Bulgaria. You can reach us at hello@sitecarelab.com. Our activity needs no licence, so no licensing authority supervises it.

In these terms, "we" means Es Key Tech Ltd, and "you" means the business that opens an account. The person who accepts these terms confirms that they may act for that business.

2. For businesses only

SiteCare Lab is for businesses: companies, sole traders and the self-employed, buying for their trade, business, craft or profession. It is not offered to consumers. When you sign up, you confirm that you buy as a business. We sell only to customers established in the European Union.

3. What we provide

The services, their content, limits (for example how many pages a check covers) and prices are described on our website and on the checkout page at the time you order. In short:

• Accessibility check: we load pages of your site in a browser and test them with automated rules (WCAG 2.1 level AA, as used by EN 301 549). We show what we found and help you write an accessibility statement.
• AI-readiness check: we check how well AI assistants and search services can read and understand your site, give a score, and suggest fixes. With our WordPress plugin, a fix can be applied with one click.
• Tests after updates: with our WordPress plugin, after a plugin or theme update we load key pages of your site and compare them with how they looked before. If the site is broken, the previous version can be put back (section 5).
• Cookie and consent check: we visit your site as a new visitor three times (no choice, "reject", "accept") and report which cookies and trackers appear and when.
• Vulnerability alerts: we compare the WordPress version, plugins and themes of your site with a database of known vulnerabilities and tell you when one affects you.
• Manual services (for example an audit or a care plan): work done by a person, with the scope described on our website when you order.

Subscriptions include a new check every 30 days and the checks you start yourself within the limits shown in your account.

4. Your website and what we do on it

• We check only sites whose control you have proved (a DNS record, an HTML tag, a file or our plugin). We check this again every 30 days. You confirm that you may let us check the site and install our plugin on it.
• Our checks load your pages like a visitor, with a limited number of pages and requests. We do not log in, do not fill in forms and do not try to break into your site. The cookie check clicks the buttons of your cookie banner, as a visitor would.
• Tracking requests that your site sends while we check it (for example to analytics or advertising services) are recorded and stopped in our browser. They never reach those services, so our visits do not appear in your statistics.

5. The WordPress plugin

• The plugin reports to us the versions of WordPress, PHP, your plugins and themes, and takes from us the settings you choose in your account. It does not send us your visitors' or users' data.
• It changes what your site shows only as you choose in your account: the one-click fix adds structured data, an llms.txt file and rules in robots.txt that follow your business profile, and the plugin can publish your accessibility statement as a page. These additions stop when you disconnect or deactivate the plugin; the statement page stays, as it is your content.
• Before an update of a plugin or theme, it keeps a copy of the old version on your own server for up to 7 days (the latest 3 copies of each plugin or theme). After an update we test key pages. If you turned on automatic rollback and a page that worked before is clearly broken (server error, "critical error", PHP error or blank page), the plugin puts the old version back. Otherwise we email you and you can put it back with one click while the copy exists.
• Putting a version back restores files only. Changes the update made to your database stay. To work even when your site shows a critical error, the plugin adds a small file to wp-content/mu-plugins.
• The plugin is not a backup service. Keep your own complete backups of your site, files and database. Rolling back is a safety net that helps in most cases, not a guarantee.
• You can deactivate and delete the plugin at any time. Deleting it removes its files, its settings and the copies it kept.

6. Results are information, not legal advice

• Accessibility: automated tests find only part of the possible problems. A result without errors does not mean your site meets the law. The accessibility statement is yours: you decide what it says and you are responsible for it.
• Cookies: our check shows what our browser saw from the EU on the day of the check. The rules differ between countries and change. Our report is not a legal opinion; decisions about your consent banner are yours.
• Vulnerabilities: the data comes from Wordfence Intelligence and may be incomplete or late. Without our plugin, versions are read from your homepage and are approximate. No alert does not mean your site is safe.
• AI-readiness: the score follows our own method. We cannot promise how AI services or search engines will treat your site.

7. Partner links

Some reports recommend services of other companies. Where we earn a commission from such a link (for example CookieYes), the link is marked as a partner link. It costs you nothing extra, and you are free to choose any other provider.

8. Prices, payment and invoices

• Prices are in euro and are those shown on the checkout page when you order. VAT, where it applies, is shown there and on the invoice.
• You pay in advance through Stripe. We do not see or store your full card details.
• We send invoices electronically, to your account and by email.
• Subscriptions renew every month until you cancel. You can cancel at any time in your account; the service then continues until the end of the paid month. If a payment fails, the service continues for 3 days while the payment is retried, then stops.
• We tell you about a new subscription price by email at least 30 days before it applies. You can cancel before that.
• One-off services include the number of checks and the period shown when you order.
• We do not refund a paid period or a delivered service, except where these terms or the law say otherwise, or where we could not deliver the service.

9. Your obligations

You agree to give correct information, to keep access to your email safe (we sign you in through links sent there), to check only sites you control, and not to misuse the service (for example to overload other sites or to resell the service without our agreement).

10. Availability

We work to keep SiteCare Lab available and to run checks on time, but we do not guarantee that it will be available without interruption. Checks may also be delayed when your site, your host or a service we rely on (such as Stripe or Wordfence) is unavailable.

11. Liability

• We are fully liable for damage we cause intentionally or through gross negligence, and wherever the law does not allow liability to be limited.
• Otherwise, we are not liable for lost profit, lost data or other indirect damage, and our total liability for all claims in any 12 months is limited to what you paid us in the 12 months before the event that caused the damage.
• We are not liable for damage caused by updates, plugins or themes themselves, by your host, or by changes you or others make to your site. Our tests and rollbacks reduce the risk of updates; they do not remove it.

12. Intellectual property and data sources

• Your reports, statements and results are yours to use as you wish. Our software, texts and methods remain ours.
• You allow us to load and analyse your pages and to keep the results for as long as described in our Privacy Policy. We may use statistics that combine many sites and do not identify you or your site.
• We use data from other sources under their licences: Wordfence Intelligence (Defiant, Inc.; its copyright notices are shown with each vulnerability), the Open Cookie Database (Apache License 2.0) and axe-core by Deque Systems (Mozilla Public License 2.0).

13. Personal data

How we handle personal data about you is described in our Privacy Policy. Where we process personal data that appears on your website, we do it for you, as your processor, under our Data Processing Agreement, which is part of these terms.

14. Ending the contract

• You can stop at any time: cancel your subscriptions and delete your sites in your account, or write to us to close your account.
• We may suspend or end the service if you seriously break these terms, do not pay, or use the service in a way that harms others. Except in urgent cases, we tell you first and give you time to fix the problem.
• We may also end a service with 30 days' notice by email, and then refund the unused part of any prepaid period.
• When the contract ends, we delete your sites' data within 30 days, except what the law requires us to keep (such as invoices).

15. Changes to these terms

We may change these terms, for example when the law or our services change. We will tell you by email and in your account, and ask you to accept the new version before you continue. If you do not accept it, you can end the contract, and we refund the unused part of any prepaid period.

16. How the contract is made

You sign up with your email address, give your business details, accept these terms, the Privacy Policy and the Data Processing Agreement, add and verify your site, and choose a service. Before you pay, the checkout page shows the service, the price and the VAT; you can go back and correct your details at any point until you pay. The contract is made when the payment is confirmed; we then confirm the order by email. We keep the text of these terms as you accepted it, and you can see it in your account. The terms are available in English and Bulgarian.

17. Law and disputes

Bulgarian law applies. Disputes are decided by the competent court in Plovdiv, Bulgaria. If the Bulgarian and English versions of these terms differ, the Bulgarian version prevails.